Bozeman-based Sitka, a premier brand of outdoor gear and apparel owned by Gore-Tex, has picked Dallas to open its second store. The 3,026-square-foot store is...
Online sales tell retailers where they have big concentrations. But to grow sales, direct retailers often turn to physical stores.
Videos produced by Sitka showing outdoor activities play behind the store checkout counter. Bozeman, Montana-based Sitka Gear, a hunting and outdoor brand has opened in Dallas at 4438 McKinney Ave., just south of Knox Street.Stores provide “a hands-on opportunity to completely understand the difference our gear can make,” said Alley Ray, Sitka’s retail experience manager.Texas has for years been a destination as major outdoor hunting and fishing chains expanded into new markets.
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