Teton Gravity Research, the company known for producing jaw-dropping action sports films, is opening a pop-up retail store in Park City that will be a precursor to a planned brick-and-mortar site.
Action sports film company expects space to evolve into brick-and-mortar store with theater, community meeting area.By Julie JagTeton Gravity Research, the company known for producing anxiety-inducing action sports films, is embarking on a new adventure in Park City. Rather than focusing on athletes hanging by a thread from a cliff face, it will be catering to customers who want to wear threads bearing its mountain-crested logo.
On Saturday, TGR plans to open a pop-up retail shop at 613 Main Street in Park City, in the former Mary Janes boutique space across the street from thestore. The pop-up will remain until the fall, when it is expected to be replaced by a brick-and-mortar store at the same location. This will be TGR’s sixth retail location, joining others in mountain towns like Bozeman, Mont., and Breckenridge, Colo. It opened its first store in Jackson Hole, Wyo.
“We want our store to be a place where kids can come in and they can meet athletes,” Gillette said. “Or come in and have meet-and-greets or come in and learn about skiing and come in and have it as a resource for not just skiing but [all] the action sports.” TGR cofounder Steve Jones said the brick-and-mortar store will anchor the company’s philanthropic efforts in Park City, which mostly center around youth athletics and snow sports. Gillette said that among others, the company has partnered with the local nonprofit
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