Tesla Inc will cut vehicle assembly costs by half in future generations of cars, engineers told investors on Wednesday, outlining design and factory efficiency gains as fans waited for Chief Executive Elon Musk to unveil a new model.
Capturing the mass market is critical to Tesla's goal of increasing deliveries 15-fold - to 20 million vehicles - by 2030.
Tesla executive Peter Bannon gave an example of how the company uses data to cut costs. Customer data showed Tesla owners did not use the sun roof, he said, "so we removed it." Tesla also is opening up its charging stations to other brands of electric vehicles, with the first 10 U.S. Supercharger sites opening to non-Teslas on Tuesday. Executives said the company also was focused on developing charging infrastructure in commercial parking, beyond the Supercharger network.
But Tesla cut prices in recent months to boost sales, which were pressured by a weak economy and growing threats from rivals in the United States and China.
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