Automaker apps are growing more popular thanks to new high-tech features.
"It's critical that manufacturers devote proper resources to developing apps that truly meet the needs of new owners," said Frank Hanley, senior director of global automotive consulting at J.D. Power."New app offerings fromand BMW, for example, show noticeable improvement by adding additional content and increase in speed. Some others, however, have issues with speed, pairing and connectivity.
The November 2021 survey of 1,000 new vehicle owners delivered results based on a"standardized evolution approach relying on more than 250 best practices for vehicle apps" according to a release by J.D. Power. According to the J.D. Power 2021 U.S. Initial Quality Study, owners see app user experience as the third-most problematic feature of a new vehicle. Appeal, content, ease of use and speed were all measured, with speed having the lowest level of satisfaction.
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