Tesla's charging stations are about to get a lot more crowded. 🥴
Tesla’s new Supercharger strategy allows the company to make money off its competitors’ customers by collecting charging fees from them. And if more carmakers follow Ford and GM and choose to use Tesla’s connector standards, it could future-proof Tesla vehicles by guaranteeing that owners always have easy access to public charging.
One potential downside to Tesla’s newly invigorated charging strategy is that its own customers will have to share Supercharger custody with other EV drivers. Some early adopters are already feeling pressure from the company to use the network less. In offers emailed to customers, the company proposed trading the free juice benefit for $3,000 off a new car and three years of Supercharging, then upped the discount to $5,000. Until the end of this month, Tesla is offering six years of unlimited Supercharging to anyone willing to trade in their old S or X with indefinite years of unlimited charging attached.
Tesla’s attempts to lure customers into giving up free charging for life has drivers puzzled over the company’s motives or strategy. “I guess they realize that legacy owners are sticking to their old cars,” Kinyua says.
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