The EV giant is alienating its customers, bringing in less revenue, and falling behind legacy carmakers.
While Tesla’s designs may be eye-catching, their high prices mean that they’re now often competing with luxury brands.
While few manufacturers can compete with Tesla on performance and software , many have reached or are approaching, which is the most important consideration for many EV buyers, says Craig Lawrence, a partner and cofounder at the investment group Energy Transition Ventures. But new requirements for funding under public charging infrastructure programs in the US may erode Tesla’s proprietary charging advantage. The US National Electric Vehicle Infrastructure Program will, but to access funds to build new stations, Tesla will have to open up its network to competitors by including four CCC chargers.
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