Tesla car sales will need to blast off in coming months if Chief Executive Elon Musk hopes to approach the 360,000 to 400,000 cars he told Wall Street he’d sell this year.
A Tesla retail store in Berlin. More Model 3s were sold in the U.S. in May than in April, according to InsideEVs, but demand this year remains far below its level in late 2018.
Still, demand this year remains far below the level in late 2018. In the last five months of 2018, according to InsideEVs figures, Tesla sold 101,700 Model 3s in the U.S.; in the first five months of 2019, it sold 46,425. Tesla began shipping Model 3s to Europe in January and sales since then have been erratic. Tesla doesn’t release country-by-country vehicle-delivery numbers; vehicle registrations are used as a proxy in several countries. In Norway, Tesla’s biggest European market, government data show Model 3 registrations bounded from 864 in February to 5,315 in March. The number plunged in April to 650, then rose to 723 in May.
The growth won’t come from the luxury Model S and Model X, the combined sales of which dove 56% in the first quarter. The Model 3 was always expected to cannibalize sales of the Model S. They’re both sedans, and the 3 is fresher.
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