Before we decide that Tesla has lost its mind with a zany Cybertruck, remember that it's a 'halo' vehicle that resets the Tesla story
After a tepid reveal of its Model Y crossover earlier this year, Musk clearly decided that low-key wasn't the way to go and attempted to blow some minds and reconquer some hearts with the company's much-anticipated pickup truck.
The Cybertruck's design was the inciting incident. It's an unholy mashup of DMC DeLorean, Lotus Esprit S1, Triumph TR7 , first-generation Honda Ridgeline, Chevy Avalanche/Cadillac EXT, Ark II , F-117 Stealth Fighter, and, regrettably, Pontiac Aztek. That whole concoction rendered in stainless steel is either an omen or some sort of sly reference to the DMC DeLorean, the last notable vehicle from a new car brand that used the material. It didn't end well.
The point is that Tesla has been in a product rut, and the Model Y wasn't going to change that. The company has signaled that it can't or doesn't want to redesign its aging Model S and Model X vehicles, and while the Model 3 is a lovely car, it's essentially a normal four-door with an electric powertrain. The Model Y is more of the same. Following this aesthetic line would ultimately turn Tesla into the electric Toyota. All well and good if you're selling 500,000 cars a year.
What he does know is that the USA is pickup-truck crazy, and therefore a wild sci-fi pickup from Tesla is just what the company needs to reset its narrative and be not a mass-market purveyor of transportation appliances but a bringing of excitement.GM's legendary design head, Harley Earl, with some of his dream cars.For what it's worth, it's not like every other major carmaker on Earth hasn't rolled out a daffy concept from time to time.
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