The online discussion between rivals comes as Ford attempts to ramp up production of its EVs in an attempt to catch up to Tesla's sales.
While Tesla still dominates the EV sector by far, Ford came in second in fully electric vehicle sales in the U.S. last year, notching sales of 61,575 electric vehicles.
Musk, who leads Tesla, SpaceX and Twitter, has repeatedly praised Ford as a historic American company, lauding its ability to avoid bankruptcy, unlike its crosstown rivalspaused their ad spending on Twitter when Elon Musk took over the social media company last year, Ford stayed active on the platform. Farley has personally often engaged his fans and followers on Twitter, too.
Ford notably beat Tesla to the pickup segment beginning production of its F-150 Lightning, the electric version of its consistently popular trucks, in April 2022. Ford also heavily benchmarked the Tesla Model Y for its Mustang Mach-E crossover and followed Tesla in price cuts of the electric crossovers.
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