The supermarket chain Tesco announced that it would be installing free electric vehicle (EV) chargers at 100 of its stores. Just a few months later in March 2020, Tesco expanded this to 500 stores.
UK retailer Tesco’s plans to start charging for Level 2 EV charging
Currently Tesco has a mix of Level 3 DC fast chargers and Level 2 AC chargers. Before the policy change, only 50kW DC chargers cost drivers anything, with a fee of 28p/kWh. Now, EV drivers will have to pay 28p/kWh for the slowest 7kW connections. This will rise to 40p for the 22kW AC and 50p for the 50kW rapid chargers.
But, eventually something breaks. They call out the charging station installer, and get some bad news. It’s going to cost hundreds of dollars to fix the busted charging station, or worse. Unless every EV owner came in and made a big production out of thanking the business for the charge and mentioning how it brought them there to spend money, the business owner might not have any idea whether it’s even helpful to the business.
I know this can’t be universally true, but I suspect that most Level 2 charging stations haven’t been directly profitable at any price point. Early on, there weren’t enough EV drivers. Later on, with more drivers, there was also more infrastructure, leading to a lot less Level 2 usage. But, this isn’t counting any secondary spending by EV owners attracted to a business, but that’s hard to quantify.The hard truth is that there’s no “one size fits all” answer here.
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