Certain supermarket loyalty programmes are taking advantage of the cost of living crisis by allowing only those who hand over large amounts of personal data to avail of steep discounts, campaigners say
Store signage and advertising makes it clear to shoppers that those not signed up to the programme will pay more for a host of products.
In a lengthy privacy policy document, Tesco outlines to customers the data it collects and the variety of third parties with whom it shares this information. Tesco’s media partners include Facebook and Google, while Clubcard members who are also customers of Sky or Virgin Media “may see tailored TV advertising when using those platforms, based on your general shopping habits and those of similar households”.
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