Besides China, the WeSing app is available in the Philippines, Indonesia, Thailand and Malaysia.
Before going into more markets, Tencent Music wants to see more "sustainable" success for the app in those countries, Dennis Hau, group vice president at Tencent Music Entertainment, told CNBC on Tuesday.
That, according to the executive, is going to be very costly, but if WeSing is able to perform as the company hopes in markets such as the Philippines or Indonesia, then "we have more confidence, then we can push out to more ... countries." "We also look at the market size," Hau added. "At the end of the day, we're wanting business there." Southeast Asia has a population of 650 million people.Tencent's music business is split into music streaming and social entertainment services like WeSing.
The company's social entertainment products include not only karaoke platform WeSing, but also live streaming services Kugou Live and Kuwo Live, which let users watch live performances and concerts. Those platforms generate more revenue for the tech giant than online music streaming.
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