Telly, helmed by the founder of Pluto TV, wants to give away 500,000 dual-screen TVs that include a secondary display for info — and advertising.
Coming out of stealth mode, startup company Telly today announced its recently rumored plans to give away some 500,000 free 55-inch televisions by the end of the year. And these aren’t any old TV sets. They’re a combination smart TV/soundbar with a built-in secondary screen for things like additional information — and advertising.Telly was founded by Ilya Pozin, the former head of Pluto TV .
Related Videos OK, then. Never mind the fact that ticker-like information has been around forever — whether it’s from old favorites like the cable news networks, or from streaming services themselves, like what YouTube TV or Apple TV+ are doing with live sports. And display advertising isn’t particularly new, either.
Presumably, Pozin means consumers are getting theirs in this deal by getting a free television in exchange for all the ads Telly plans on selling against that prime real estate. And that leads us to a whole bunch of questions. We asked a good many to Telly in advance of this embargoed news announcement and mostly were met by unhelpful PR speak. But let’s break down what we know so far:
And what sort of privacy policy will be in place along with any sort of use agreement? That’s kind of a big deal when you’re talking about direct advertising like this — never mind that you’re also bringing Telly microphones and cameras into your home. Will they be able to discern how many people are in view of the ads? How long they look at them?
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