The way teenagers consume and spread news today will determine what happens to their countries and businesses tomorrow
These minor politicians provide a pithy summary of how teenagers and those in their early 20s consume news today. It is almost entirely on social media. It is almost entirely visual. And the content of the news—“President Makes Speech at”—is less important than how it is packaged. It is often filtered through humour or comment. Or, just as often, it is mediated by personalities who command huge followings among young people but are little known to the general population.
Teenagers understand that technology gives them outsized power. Greta Thunberg, a teenage activist in Sweden, started the global “school strike for climate” which has now spread to 150 countries. Protests led by students, some still in high school, have erupted across the world, from Hong Kong to Chile.
Instagram is an odd destination for those seeking the news. Users post pictures to their “grid”, mostly pretty ones. The app allows only one link per account—in the bio. And it has no formal reposting mechanism. But the introduction of “Stories” in 2016, which allowed its users to post short-lived images with annotations, added text to a largely visual platform, made sharing and reposting easier and supercharged its growth.
In the Arab world memes use cartoons or screen grabs from old movies to make light of political grimness. Elsewhere thousands of accounts changed their profile pictures this summer to a deep blue or striking red—the former to raise awareness about protests in Sudan and the latter to tell people about the political situation in Kashmir. “Activism has become one of the easiest ways to project yourself as cool,” says Sadie, another Lexington teen.
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