Experts say the VSCO girl trend is representative of a broader shift in teen culture to strong brand associations.
Experts say it's representative of a larger shift in teen culture to strong brand associations.Fjallraven kanken backpackIf they're adorned with a puka shell necklace, oversized T-shirt, scrunchies, and socks with sandals, the teen is sure to be participating in a fashion trend embraced by middle school, high school and early college-aged girls around the country.
has been co-opted to be synonymous with a trend in Gen Z clothing, accessories and lifestyle. Experts say the trend is unusual because it involves owning a specific set of products, representing a broader shift in teen culture to strong brand associations. at trend forecaster The Doneger Group. "Which is interesting because the prevailing idea about trends related to the juniors market in the last five, six or seven years has been about standing out and being an individual. But the VSCO girl is a very specific aesthetic."
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