Ted Lasso Season 3 scored a goal for Apple TV+ with its premiere episode. About 870,000 Samba TV-measured U.S. households tuned in to the first episode in the first four days since it debuted on th…
About 870,000 Samba TV-measured U.S. households tuned in to the first episode in the first four days since it debuted on the streaming service, according to the audience analytics company. That’s up about 59% from the 546,000 households Samba measured for the Season 2 premiere.
Of course, this doesn’t tell the whole viewing story, though it does give a pretty good picture of the premiere’s performance. Samba TV doesn’t measure mobile, however, their sample includes a panel of 3 million terrestrial TVs, weighted to the U.S. Census. By contrast, Samba TV’s panel is nearly 100x larger than Nielsen’s household footprint of 45K homes.
, largest opening weekend ever and No. 1 debut across all series and movies. So far, the streamer hasn’t said anything about the performance, which could indicate that — by their own measurements — the Season 3 premiere didn’t fare quite as well. Alas, we may never know. “Audiences clearly ‘believe’ in the magic of the feel-good Ted Lasso series, with the third season opener scoring the most-watched premiere for any Apple TV+ original series in the past year. Even better news for Apple is that AFC Richmond fans in the U.S. not only helped drive the streamer’s biggest premiere of the year, but also blew past season two’s numbers by more than 50%.
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