The hype may be huge for season two of TedLasso, the biggest show on Apple TV+ ... but that doesn't mean its audience is, too
With new episodes available and the considerable amount of buzz that came the way of “Ted Lasso” at the beginning of this year, it seems surprising that viewership of the show among the TVision panel in July was just 18% over its previous peak in December — not a small increase but modest relative to the leap the series would be expected to make.
Apple, which doesn’t typically disclose much in the way of specifics regarding its programming audience levels,of “Ted Lasso” increased its viewership by 6x over season one. But the viewing volume of “Ted Lasso” in July among TVision panel members was not 6x that of any other month since the show dropped in August 2020.
Note that TVision’s panel, which measures viewing across all major U.S. SVODs and AVODs, tracks viewing of nearly 25,000 titles among 5,000 households across the U.S. on connected TVs . But the data is still valuable in providing the first third-party estimation in the performance of “Ted Lasso,” as Nielsen’sWhat also may limit the near-term growth potential of “Ted Lasso” is Apple TV+’s reach, which hasn’t been disclosed by Apple but is still
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