Sen. Ted Cruz of Texas is intensifying demands that Anheuser-Busch InBev hand over a trove of documents for his probe into whether Bud Lite’s partnership with transgender influencer Dylan Mulvaney was marking beer to children.
Mr. Cruz, who is the ranking Republican on the Senate Commerce Committee, has been demanding the documents for months. The company has failed to comply since an industry review board found the advertising campaign did not target underage drinkers.
The requested documents include communications between the company and Dylan Mulvaney, scripts for social media content, the company’s corporate policy for advertising on social media, and any data that the beer giant possessed on the age demographics of Dylan Mulvaney’s social media following. Mr. Cruz previously requested the Beer Institute’s Code Compliance Review Board investigate the nature of the partnership between Anheuser-Busch InBev and Dylan Mulvany, and whether the company violated the beer industry’s self-imposed advertising and marketing code.
The panel also reported that the beer company hired an outside firm to review Dylan Mulvaney’s Instagram audience age demographics, which found that over 80% of the influencer’s followers were 21 years or older. The marketing code has a compliance standard of over 73%.
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