Tech breakup worries, Snap's charm offense, and lessons of AT&T's DirecTV deal

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Tech breakup worries, Snap's charm offense, and lessons of AT&T's DirecTV deal
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'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW

Brands are taking their marketing in-house and causing turmoil with agencies. Here's why Reebok is bucking the trend. Facebook is giving advertisers more data on how it grades ads — but buyers say it's a step behind Google 'End us now': DirecTV employees fear its death as AT&T gets ready to build off its giant WarnerMedia deal

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