The decision to cancel Friday's general ticket sales comes just days after the presale for Swift's tour caused the site to crash leaving many fans frustrated.
In a statement on Thursday, Ticketmaster said it had anticipated heavy demand for tickets, adding that a record 3.5 million people had registered as verified fans.
The company said it had planned to invite 1.5 million of those to participate in the sale for all 52 show dates, including the 47 sold by Ticketmaster, with the other 2 million placed on a waiting list.But the plan, it said, was undermined by attacks by"bots" - automated software requests - and demand from those who had not previously registered.
"The staggering number of bot attacks as well as fans who didn't have invite codes drove unprecedented traffic on our"Never before has a Verified Fan on sale sparked so much attention - or uninvited volume."Ticketmaster, which overwhelmingly dominates the ticketing industry, has for years left fans and artists frustrated by hidden fees, soaring costs, and limited tickets availability due to presales.
In a letter to Ticketmaster parent Live Nation Entertainment Inc this week, Senator Amy Klobuchar voiced"serious concern about the state of competition in the ticketing industry and its harmful impact on consumers".The American leg of the 32-year-old singer's tour will kick off on 18 March in Glendale, Arizona and end in August.
Swift will be joined by a number of artists during the tour including bands Paramore and Haim, and solo artists like Phoebe Bridgers.
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