Swift’s tenth studio album smashed streaming and sales records in its first week.
, including being the most streamed album in 24 hours and the most streamed act on Spotify in 24 hours . The first record was previously held by Drake for his 2021 albumcollaboration with Lana Del Rey, the sparkling “Snow On The Beach,” also broke a record, garnering the biggest single-week streams for an all-female collaboration in Spotify history, with 57.484 million streams. also broke the record for the biggest pop album of all time on Apple Music by first-day streams.
Luminate shows that over 955,000 units — nearly 80 percent of her album sales — came from digital downloads, CD, cassette and vinyl sales. It helps that Swift is a master at merchandising, and for thedrop, she provided fans extra insensitive to pre-order her project. In addition to t-shirts, eye masks and a branded guitar,sold about a half a million vinyl copies, a high point even in the current vinyl boom.
These numbers will only continue to increase as Swift likely announces and embarks on a new tour, which she’s already teased on
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