When your clients include SelenaGomez, EmmaRoberts and TaylorSwift, you probably know a thing or two about haircare.
When your clients include Selena Gomez, Emma Roberts and Taylor Swift, you probably know a thing or two about haircare. Co-owners of famed West Hollywood, CA hair salon Nine Zero One, Riawa Capri and Nikki Lee, launched their In Common Beauty line less than a year ago. They’re already busting out another buzzy collection designed to keep your strands healthy.
The collection is probably a bit different from what you’re used to with the simple shampoo and conditioner format. Instead, Capri and Lee chose to launch a universal shampoo for all hair types, as well as a mask and mask “enhancers.” How do they work? Well, after you shampoo, you rinse and remove the excess moisture from strands. Then, spray an enhancer throughout hair and layer on the mask. Do this all in the shower—no need to step out.
You might be asking: where is the conditioner? Well, a mask can work in place of that. Masks are often just stronger conditioners, anyway. “We decided to skip out the conditioner aspect and go straight to the mask,” Capri says on In Common’s Instagram. “Her[sic] and I never use conditioner. It’s never strong enough, not enough nourishment. We just go straight to the mask.” Below, a quick breakdown of each so you can decide which is best for your specific hair texture.
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