Taylor Swift's Eras Tour has been an incredible financial success, but some industry insiders believe that she could have raked in even more money for her concert movie.
Taylor Swift had a remarkably successful summer, with her Eras Tour bringing in billions of dollars. Now, the pop icon is bringing the tour to a new audience. Last week, "Taylor Swift: The Eras Tour" debuted, a nearly three-hour film showing footage from the event in movie theaters. Even though ticket sales have been high, industry experts speculate that Swift could have brought in much more money had she made some different choices.
This wasn't necessarily a bad move — according to Variety, the movie has already grossed $123 million worldwide, with The Hollywood Reporter noting it brought in $90 million domestically. It cost an estimated $15 million to make, and without a studio to take cuts, that's a pretty wide profit margin.
She's also listed ticket prices at $19.89 for adults, a reference to her "1989" album, and $13.13 for children and seniors — 13 is her favorite number. For audiences in some regions, these prices are much higher than normal, with some seeing as much as a $10 price difference between a Swift ticket and any other ticket for a showing in the same time range. "It’s hard to balk at a $90 million opening," a studio executive told The Hollywood Reporter.
The extra near-$100 million domestic box office added to the bottom line by the Swift concert film will ultimately be viewed as worth the stress caused by this weekend’s unprecedented and unique release," he said to The Hollywood Reporter.
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