Thanks to a TikTok trend, the streams for taylorswift13's 'Enchanted' have tripled in the last week -- and are still going up.
's centerpiece power ballad about a quick-developing romantic infatuation, has been spiking on streaming ever since the calendar page turned to November.
For the seven-day period of Oct. 27 to Nov. 2,"Enchanted" notched 1.1 million U.S. on-demand audio streams, according to MRC Data. For the week following, from Nov. 3 to Nov. 9 -- the most recent day for which MRC has full data -- the song racked up 3.6 million audio streams, a gain of 228%. And the numbers are still rising: On Nov. 9 , the song passed the single-day million-stream mark for the first time this month, with 1.3 million audio streams in total.
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