Taylor Swift, Morgan Wallen Drive Record Label Market Share in Q3 2023

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Taylor Swift, Morgan Wallen Drive Record Label Market Share in Q3 2023
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Morgan Wallen and Taylor Swift drive Republic to a lead of almost four percentage points over No. 2 Interscope Geffen A&M.

Illustration by Nate Kitch. Michael Buckner for Variety; Fernando Leon/TAS23/Getty Images; David Becker/Getty Images; Christopher Polk for Variety; Gilbert Flores for Variety.

In third place, Atlantic — which encompasses 300 Elektra Entertainment — has also moved to a high mark for the year, with a 7.39% share, up from 7.34% at midyear. The music group’s performance was boosted by releases by However, factoring in back catalog to look at overall market share shakes up the top two. Interscope takes the top spot with 9.57%, besting Republic’s 9.49% by a shade over 500,000 units through the first three quarters, with Atlantic in third at 8.31%. That’s due to the deeper catalog of IGA and Atlantic: They are Nos. 1 and 2 in catalog-only share, with 9.91% and 8.62%, respectively. Republic finished third at 8.54%. Coming into the final quarter of the year, that’s a race to watch.

In fifth, Warner Records has made large gains throughout the year, largely due to the successes within Warner Nashville. continues to perform well. Notably, both Capitol and Warner made big leaps in current market share year over year: Capitol jumped from sixth place to fourth, growing from 4.50% in 2022 to 6.01% in 2023; Warner grew from 4.77% in 2022 to 5.89% in 2023.

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