Taylor Swift has a new favourite earth-friendly cashmere brand (and it’s available in the UK)

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Taylor Swift has a new favourite earth-friendly cashmere brand (and it’s available in the UK)
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  • 📰 StylistMagazine
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In the promotion for her new album Midnights, TaylorSwift has thrown her weight behind Reformation’s cosy, comfy cashmere.

, which dropped at midnight on 20 October, Swift threw her weight behind Reformation’s earth-first cashmere in the form of a snuggly polo sweater and a striped minidress .Founded in 2009 by Los Angeles native Yael Aflalo, Reformation is 100% carbon- and waste-neutral.

The label uses only deadstock and eco-friendly fabrics while recycling or donating textile scraps, with a view to eventually becoming zero-waste. What’s not to love about cashmere that looks good and does good?Shop Taylor Swift’s Midnights lookPair Reformation’s retro mini with knee-high black boots and statement eye make-up for a look reminiscent of the swinging 60s in all its glory.

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