.TaylorSwift13 Vs. ScooterBraun: a crisis PR expert offers his take on 'Scootergate'
It’s fair to say Taylor isn’t happy about the agreement, claiming that and that all she could think about when she heard the news was the “Incessant, manipulative bullying I’ve received at [Scooter Braun’s] hands for years.” Borchetta denies her claims that she found out about the deal at the same time as the rest of the world, and insists he texted her the night before to let her know that the story was about to break.
Of course, Taylor Swift stories sell magazines and encourage clicks, and so it’s unsurprising that the news media has jumped all over the story. At the same time, the situation provides a valuable high-profile reminder of some communications-based imperatives that every company would do well to remember — regardless of whether they’re in the music business or not.
For Taylor and Scooter, the story will no doubt run and run, inspiring songs and lawsuits along the way. For the rest of us, it’s a salutary lesson in the bad blood that will always emerge at the bitter crossroads of money and relationships.
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