Taylor Swift and Beyoncé Are Resurrecting the American Movie Theater

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Taylor Swift and Beyoncé Are Resurrecting the American Movie Theater
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This week, as “Swifties of the Flower Moon” took over social media, Swift trounced Martin Scorsese at the US box office. Beyoncé’s tour film is coming later this fall. Cinema is back, baby!

Christopher Nolan is a Taylor Swift fan. This is an actual sentence typed in the year 2023. Why does this matter? you ask? Simple, Nolan is a longtime champion of the cinematic experience, and during a recent event at the City University of New York he noted that Hollywood studios need to pay attention to how Swift distributed The Eras Tour, her nearly three-hour concert film.

Knowles-Carter’s last concert film—Homecoming—it promises to be huge. Perhaps it feels like a stretch to claim that concert films will be what saves cinema, but with Hollywood running on fumes, it’s much more possible for their movies to have an impact—or at least for the large impact they would have no matter what to seem like the only thing happening at the multiplex.

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