Tata is turning things up a notch and has unveiled some interesting concept EVs.
The other interesting concept vehicle is the Avinya EV. The Avinya is based on the GEN 3 architecture. Tata says the Avinya is, “derived from the Sanskrit language, the name AVINYA stands for ‘Innovation’. It comes packed with new-age technology, software and artificial intelligence that work in the background to deliver wellness and tranquillity during transit. Providing an extremely premium yet simple and calming customer experience.
Tata also says that the Avinya is built on platform offering high structural safety and has the next level of waterproofing and dust protection, making it ready for all forms of terrains. “This architecture is built with the use of next-gen materials, efficient electronic componentry, and proprietary energy management strategies & algorithms for efficiency management. Use of lightweight materials, and optimized structure for an EV only powertrain with enabled appropriate stiffness, helps minimize the overall mass, leading to good weight management.
In a market that sells 4 million vehicles per year across all drivetrains, well-priced EVs will have a huge addressable market. There could also be a huge opportunity for Indian companies like Tata to take the lead and supply right-hand drive vehicles to overseas markets ahead of other players from North America and China. North American and Chinese manufacturers usually start off with left-hand drive vehicles only and then introduce right-hand drive models later on.
The other advantage it has is unlike a lot of new energy vehicle startups, and also legacy OEMs, which have followed the same formula of starting with top of the range electric vehicles and then moving slowly to develop lower priced versions, Tata has already started to produce more affordable EVs tailored for its home market. As the majority of car buyers worldwide can’t afford the usual premium EVs that cost over $50,000, Tata could position itself nicely on the global EV stage.
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