Target's New Loyalty Program Means More Ways for Moms to Save

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Target's New Loyalty Program Means More Ways for Moms to Save
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Just one more reason to love Target.

Cute pregnancy stuff, baby supplies, kids’ clothing, beauty products, furniture—the list of items available at Target is endless. Which is maybe why the list of items that wind up in our Target shopping carts is also endless. Good news, Target fans: You can now get even more for your money, thanks to the retailer’s new loyalty program, rolling out nation-wide next month., has been tested in several cities over the past 18 months and will officially be available starting October 6.

Rick Gomez, EVP and chief marketing and digital officer at Target, explained the thinking behind the new program. “We worked directly with guests to develop Target Circle,” he said in a • Anyone who doesn’t already have a Target account can sign up starting October 6 by going online or giving your phone number to a cashier at your local store.

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