MISSING THE MARK: The retail chain has become the next 'Target' of online outrage — and the company's CEO's recent interview is not aging well
Shortly before Pride month in June, Target stocked multiple items for multiple "gender expressions."
Cornell was asked to address the backlash to"woke" corporate campaigns, which has caused an uproar among conservative consumers and recently embroiled brands like Bud Light, Nike and Disney. "The things we’ve done from a DEI [diversity, equity, and inclusion] standpoint, it’s adding value," he continued."It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today."
The insider, who has worked at the retailer for almost two decades, told Fox News Digital that some southern Target stores, mostly in rural areas of the south, were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations to avoid the kind of backlash Bud Light has received in recent weeks after using a transgender influencer in a promotional campaign.
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