Target adds an exclusive line from Rihanna’s Fenty Beauty

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Target adds an exclusive line from Rihanna’s Fenty Beauty
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The retailer continues to give its store some of that “Tarjay” magic that Walmart, Costco, and other rivals lack.

. It also has celebrity partnerships like its deal with Chip and Joanna Gaines' Magnolia brand.

Now, as of Oct. 1 the Ulta Beauty locations inside Target stores will offer a specially curated Fenty Beauty product assortment. Called, Fenty Snacks, the new line offers some of the singer's company's best-selling products in mini sizes as well as in sets to give shoppers a"taste of the Fenty Face and a game-changing glow in a new, fun way," according to a Fenty Beauty press release.

"Within our merchandising, we'll continue to invest in our industry-leading owned brand portfolio, along with the expansion of key national brand partnerships, like Ulta Beauty, Levi's, Apple, and Disney," he said.

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