Tara Zadeh, a former graphic and handbag designer, has set up her own creative agency, Tara Zadeh Agency.
; as well as brands outside of the diaspora, such as Orpheus Skin from Bulgaria and Welsh NYC and Nessy Khem, a New York-based brand with Tunisian heritage.Zadeh revealed that she’s growing her roster by working with brands from Greece, Spain, Egypt, Lebanon, Iran and Colombia in the coming few months leading up to the New Year., they’re doing a lot to really support emerging designers. There’s so much out there, I want to be the go-to person for brands from the MENA region,” she reiterated.
Zadeh studied graphic design at Parsons School of Design in New York, which led to a job at Interview magazine as a senior designer before moving to London to become art director of men’s luxury lifestyle magazine Gentleman’s Journal. After leaving the publishing world, Zadeh started making handbags that would later be stocked on Browns, Net-a-porter and Moda Operandi.
“I will always say, take your time. Things with me went way too fast, but there’s no need to go fast,” she said, pointing out that her brand grew so big that she was getting orders of 300 units from stockists that hadn’t even seen the product yet because of the influencers and celebrities carrying her handbags.
The idea to set up her own agency came out of a coincidence, where Zadeh was helping a friend of hers launch a face-fitness course by setting up the launch event inZadeh said she only wants to work with smaller brands and help them grow, which comes as a result of having lived lives in publishing and the creative field.
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