Next In Fashion never resorted to cut-throat showmanship, instead, collaboration is encouraged and contestants are – whisper it – nice to each other.
The world of fashion is famously impenetrable, and the characters that occupy it notoriously hard to impress, yet when Alexa Chung and Tan France skipped onto our screens in 2020, 18 designers in tow, all competing for the chance to win $250,000 and debut a collection on Net-a-Porter, fashion editors couldn’t help but glance up from their smartphones.
The judging line-up was industry-savvy – think Instagram’s Eva Chen, celebrity stylist Elizabeth Stewart and British designer Christopher Kane – and Alexa’s wardrobe undeniably lust-worthy: Simone Rocha and Richard Quinn and Miu Miu, oh my! As for the winners? Season one’s champion, Minju Kim, has had a number of successful collections land on Net-a-Porter , while runner-up, Daniel Fletcher, became a permanent fixture on the fashion circuit.
Historically, TV talent contests have capitalised on conflict. Cooking shows become a gladiatorial fight to the death – all screaming showdowns and palette knives in the back – the food a mere backdrop to the unfolding drama. Producers felt it was the only way to keep audiences glued to their screens.
school of thought, where collaboration is encouraged and contestants are – whisper it – nice to each other. Of course, there was the odd moment of melodrama – Kerby Jean-Raymond walking out mid-judging or Marco getting clobbered by a rogue clothes rail – but, ultimately, the creative process was front and centre. As Tan France toldback in 2020: “There’s enough drama in the world, and we’ve created a show that provides an escape from that.
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