While fighting Taco Bell on the trademark, Taco John's admits there are more infringers of the 'Taco Tuesday' trademark than it can enforce.
Going up against its much larger rival, Taco John's issuedits formal response to U.S. officials last week as Taco Bell attempts to pry the"Taco Tuesday" trademark from the smaller chain.
Taco John's parent company Spicy Seasonings, LLC, issued its formal response last Friday. In its response, Taco John's says just because a trademark is fun to say"does not constitute a legal basis to cancel a trademark that has been registered with the USPTO for 34 years."In its original filing, Taco Bell said the fact that Taco John's owns the Taco Tuesday trademark is"not cool.
In Taco Bell's original legal filing, it claimed the term"Taco Tuesday" is used as a generic term for"promotions, deals, coupons, and other incentives for purchasing tacos and related products on Tuesdays." It added the term is"used ubiquitously by restaurants throughout the United States in a generic and informational manner to promote the sale and/or consumption of tacos and related products on Tuesdays.
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