The Defy concept puts dine-in ordering on the back burner
back in August 2021. The location uses technology to speed up service, with a “bold goal of creating a 2 minute or less drive-thru experience for customers of this concept,” according to Taco Bell President Mike Grams.
Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. It delivers orders from the elevated kitchen area via a vertical lift / “food tube” seen in the video below that brings meals down to ground level — think a drive-thru bank but you get a Chalupa and Baja Blast instead of cash. According to Taco Bell and franchise owner
, the Defy location “boasts many features that could show up in future Taco Bell restaurants in the US,” and they’re considering retrofits for neighboring restaurants.Taco Bell Defy in-store kiosk ordering experienceImage: Taco Bell / Border FoodsImage: Taco Bell / Border Foods