Taboola and Outbrain, two of the biggest content recommendation companies, are combining to take on Google and Facebook in advertising
This story requires our BI Prime membership. To read the full article,Longtime rival online content recommendation companies Taboola and Outbrain are combining.
The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will continue as the CEO. The combined company will be able to get a bigger share of advertiser dollars and help it take on Google and Facebook, said Singolda.Rivals Taboola and Outbrain, two of the biggest online content recommendation companies, are combining in a cash and stock deal, the two companies announced today.
Taboola founder and CEO Adam Singolda wouldn't call the agreed-on deal an acquisition, but the combined company will operate under the Taboola name; Outbrain shareholders will receive shares representing 30% of the combined company and $250 million in cash; and Singolda will continue as the CEO. Managers and board members of the two companies will make up the board of the combined company. Taboola president & COO Eldad Maniv and Outbrain co-CEO David Kostman will manage the integration, while Outbrain co-founder and co-CEO Yaron Galai will stay on for at least 12 months after the closing.
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