T-Mobile leads carriers in customer satisfaction— but several emerging threats could impede its growth and expansion efforts:
of 19,658 US customers from American Consumer Satisfaction Index . The carrier boasted the highest customer satisfaction score — 76 out of 100, as of March 2019 — for the second consecutive year.Verizon and US Cellular tied for second with a score of 74, followed by AT&T and Sprint . T-Mobile subscribers also believe their carrier provides better value than the rest of the pack and rate it best in class for ease of billing.
That makes understanding consumer sentiment regarding US carriers and industry trends crucial to staying ahead of the competition. Here's a look at some of the industry trends set to intensify competitive pressure in the US wireless space, and which of the US telecoms will lead the pack in the near term.
5G. US carriers are pushing 5G development at a breathless pace, with each of the Big Four US wireless carriers launching 5G services in select markets before the second half of 2019. As the US wireless industry will invest as much as $275 billion over the next seven years to build out 5G, the ability to secure customer loyalty — and even lure new subs from rivals — is becoming more important than ever.
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