Swatch has become the latest European luxury giant to invest in property on the hot London street, buying the Harry Winston building in a deal valued at 90 million Swiss francs.
Swatch Group has purchased the Harry Winston building on New Bond Street in London in a deal worth 90 million Swiss francs.reopened the salon space in 2016 following a nine-month renovation. It showcases fine jewelry, timepieces and some of “the world’s rarest diamonds and precious stones,” according toSwatch said that in the first half of the year, it acquired a 14,500-square-foot space at 32-33 Old Bond Street for around 120 million Swiss francs, or 108 million pounds.
As reported, New Bond Street is the fourth most expensive street globally, and the second most expensive shopping street in Europe, according to a report published by According to a separate report from Savills earlier this year, New Bond Street became a hot destination for luxury brands following In May, Savills said demand for space on New Bond Street is so high that rents are set to rise over the next two years, and they will soon be among the highest on all of Bond Street.
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