Young audiences are driving growth in demand for subscription video services, with the U.S. market reviving and Europe quickly catching up, a report from Ampere Analysis finds.
In what will be good news for Disney+, Apple TV + and other new subscription video-on-demand platforms rolling out in the coming months, consumer demand for SVOD is growing worldwide.
In the U.S. SVOD subscriber figures had plateaued at just over 70 percent of households between the third quarter of 2016 and the first quarter of last year. But, Ampere found, growth picked up throughout 2018 and through the first three months of 2019. Overall, 80 percent of U.S. internet users now report subscribing to at least one SVOD service, the report found. Only Saudi Arabia, with 86 percent penetration, has a stronger take-up.
In Spain and Italy, the figures are 68 percent and 66 percent, respectively. Germany, Europe's largest TV market, is inching towards the 60 percent mark, with 59 percent of respondents saying they pay for at least one SVOD service. The major outliner in Europe is France, the only big territory where fewer than half of internet users have a SVOD subscription.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Global stocks drop for third day, BASF warning stings EuropeWorld stocks fell for a third straight day on Tuesday, as a stinging warning cam...
Consulte Mais informação »
‘Batman’ Prequel ‘Pennyworth’ Picked Up by StarzPlay for Europe, Latin AmericaStreaming service StarzPlay has snagged “Batman” prequel series “Pennyworth.” The show is for Epix in the U.S. and Starz international on-demand service has snagged it for the U.K. and Ireland, as …
Consulte Mais informação »
210,000-year-old skull in Greece is earliest sign of modern humans in Europe or AsiaA 210,000-year-old skull in Greece is the earliest evidence for modern humans in Eurasia and suggests they left Africa earlier than previously thought.
Consulte Mais informação »