The cost of Americans’ “free” frequent flier reward tickets dropped 17% between 2014 and 2019
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But the good news coming from the 10th annual IdeaWorks Company’s Reward Seat Availability Study is that the price for reward seats claimed by U.S. frequent fliers in 2019 is down in most cases from five years ago. IdeaWorks is a Wisconsin-based consultancy that focuses on efforts by airlines – and other types of companies – to develop secondary, or ancillary streams of revenue beyond the basic sale of their principle products or services.
Now, airlines don’t actually post mileage point “prices” for their reward seats. But long gone are the days when frequent fliers could know with certainty that 50,000, mileage points would get them a free seat on any domestic route, regardless of the day or time of travel, and irrespective of whether it's a long Miami-to-Seattle flight or a real shortie like Chicago-Detroit.
The"price" of"free" tickets used by frequent fliers cashing in mileage points has gone down, in some cases significantly, since 2014. Source: The IDEAWORKS Company's 10th Annual Reward Seat Availability Study.Alaska Airlines’ passengers scored the biggest five-year decline in the cost of reward travel. They paid on average 23,429 Mileage Plan points in 2014 for a reward flight, but this year are paying 27.4% fewer mileage points, 17,000, for a reward flight.
In 2014 the average reward seat on American cost 29,107 AAdvantage miles. This year’s 23,700 miles. Five years ago the average reward seat on United cost 27,786 MileagePlus miles but now costs “just” 25,000 miles. To get a reward seat on Delta in 2014 it cost an average of 26,179 SkyMiles points. Now it costs 19.680.
The new IdeaWorks study also shows that the general availability of reward seats aboard 20 leading U.S. and foreign airlines has improved, for the most part, since 2014. That’s the surprising part of the study because one of air travel consumers’ biggest and most common complaints in recent years has been the inability to get reward seats to their preferred destinations at their preferred travel times.
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