Supreme Is Filling Tower Records’ Sunset Strip Spot, But the Iconic Brand Eyes a Comeback

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Supreme Is Filling Tower Records’ Sunset Strip Spot, But the Iconic Brand Eyes a Comeback
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As streetwear brand Supreme transforms the currently hollowed-out storefront in West Hollywood, Tower Records is preparing for a second act.

Richard Hartog/Los Angeles Times via GI

What currently remains of the iconic single-level 8,700 square foot building, opened in 1971, are the original floor, three of its four walls and its outdoor support beams, still painted yellow, reflecting Tower Records’ signature branding – red italicized block letters on a yellow background. A view of the former Tower Records building in West Hollywood, under construction for a new Supreme location.This isn’t the first time the exterior of the historic building has changed, though. In 2006, when the famed music chain filed for bankruptcy for a second time and shuttered all of its approximately 200 locations, the iconic Tower Records sign was painted over.

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