Fox Inc. said it has sold all ad slots for the 2020 Super Bowl in Miami—at a record price and far faster rate than in recent years
Fox Inc. said it has sold all ad slots for the 2020 Super Bowl in Miami, at a record price and far faster rate than in recent years.
It also came far sooner than the previous few years, showing the continuing rebound in the NFL's reputation. That has led, . Both had been battered for several years by issues surrounding head injuries and National Anthem protests, among other controversies. Last year's 53rd Super Bowl, featuring a desultory game between the New England Patriots and Los Angeles Rams and a half-time performance by Maroon 5, attracted an average 100.7 million viewers. That was the worst viewership in a decade but still better by far than anything else on the small screen this year.
With Apple TV+ and Disney+ streaming services launched this month, and HBO Max and Comcast's Peacock arriving about two months after the Super Bowl, this may be the last year of TV's But, in a bit of irony, the live Super Bowl will be a huge brand-building opportunity even for the streaming services, which mostly will rely on subscriptions rather than ads for their revenue.
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