This year, viewers can expect stars galore, light humor and catchy songs. For the most part, advertisers are steering away from somber messages or outrageous humor that might have worked to capture attention in decades past.
PUBLISHED 10:57 AM EST Feb. 10, 2023NEW YORK — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country’s zeitgeist, along with how major industries are faring.
Their prize? The chance to capture the attention of more than 100 million viewers expected to tune in for the big game. This price of entry is steep: some advertisers are paying more than $7 million for a 30-second spot, and that doesn't include the cost of making the ad itself. Popular celebrities offer goodwill to a brand and help it stand out from the 50-plus or so advertisers during the big game. But with so many stars in ads, it can be harder stand out in a crowded field.
One unusual star this year: Jesus. A group of Christian donors is paying top dollar for two ads that promote the “He Gets Us” religious message.Another tactic that advertisers use to win over viewers is recreating beloved movies and TV shows. This year, online shopping site Rakuten is making a splash by enlisting Alicia Silverstone and Elisa Donovan to recreate a seen from 90s rom-com “Clueless.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Super BowlSuper Bowl news and information about when is the Super Bowl, the Super Bowl halftime show, Super Bowl odds, Super Bowl scores, where the Super Bowl is this year, the date of the Super Bowl, what channel the Super Bowl and more NFL playoffs coverage.
Consulte Mais informação »
Super Bowl 2023 halftime show: What to know about Rihanna's performance at Super Bowl 57You probably know that rihanna is taking the stage at the SuperBowlHalftimeShow And maybe you already know who's singing this year’s national anthem, as well as the Black national anthem. Or maybe you don’t know. We’re here to help. SuperBowl
Consulte Mais informação »
Super Bowl 2023 Livestream: How to Watch Super Bowl LVII OnlineThe Kansas City Chiefs face off against the Philadelphia Eagles at Sunday's SuperBowl, with kickoff expected around 6:30pm ET. Here's where to find a livestream to watch the big game online.
Consulte Mais informação »
Puppy Bowl returning for 19th year on Super Bowl 2023: What to knowThe Puppy Bowl will be returning for its 19th year on Super Bowl 2023. Here's what viewers can expect from these adoptable canines, according to Puppy Bowl Referee Dan Schachner.
Consulte Mais informação »
Blood Bowl 3 Releases New Trailer Ahead Of Super BowlICYMI: Nacon has a brand new trailer out for BloodBowl3, harkening a little to the SuperBowl before it's released later this month.
Consulte Mais informação »
After ‘Crypto Bowl,’ Super Bowl LVII Will Be a Crypto BustThere won’t be any national ads from cryptocurrency companies during Super Bowl LVII, according to a spokesman for Fox, a reversal from last year’s game when firms splurged on star-studded commercials.
Consulte Mais informação »