SunnyD announced it will be coming out with a new alcoholic drink this month — the SunnyD Vodka Seltzer.
The new hard seltzer, which will come in a pack of four, features the signature tangy orange flavor of the nostalgic drink mixed with vodka seltzer.Ilene Bergenfeld“Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born.
SunnyD held a blind taste test for the vodka seltzer, which confirmed the consumers loved the product. More than half of participants said the SunnyD Vodka Seltzer tasted better than other hard seltzers, 72% shared that it’s different than other products currently available, 85% said it had a unique taste and 87% said it’s different from typical hard seltzers.@bretjgreen on Twitter@chrisTEX on Twitter
“Everyone who knows me knows my drink of choice is vodka with @sunnydelight. It’s been my drink for over a decade.”“lmao I used to mix Sunny D and vodka. My friends were impressed at how well it hid the alcohol.” SunnyD Vodka Seltzer will be rolling out nationwide and will be available at select Walmarts starting March 11 and retails for $9.99.
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