Saturday afternoon has dethroned Friday evening as the spending peak, according to data shared with us by Visa
In theory, remote labour should make weekdays more like weekends. Work-from-home days and weekends are both free of commuting, and it is easier to fit errands or meet-ups between video calls than to abscond from the office. Yet credit-card data show that it has had the opposite effect: weekends’ outsized share of in-person spending has grown even further.
Before covid, card use fit a familiar pattern. Spending surged twice a day, first for lunch and then at dinner. It also rose slowly from Monday to Saturday, peaking on Friday evening. Weighting the 22 cities by, Friday between 9pm and 10pm accounted for 1.6% of weekly spending, 2.7 times the hourly average of 0.6%.
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