The smokewear fashion brand lit up SoHo with a weed-themed runway show.
The collection reimagined New York's most iconic staples through a cannabis lens, including the Statue of Liberty and the Prospect Park “Ghillie” suit.
“We wanted to capture all of the looks inspired by the stoners amongst all different types of New Yorkers, whether it be trash bags of Wall Street or people running the marathon,” Lim toldafter the show. “There are different ‘highs’ in the lives of people in New York.
By the end of the night, guests climbed five flights of stairs to get to the after-party — a smoker’s oasis with Bloom’s disposable weed pens and vaping stations, plus custom embroidered Merrell beanies and mini desserts from Spot’s lined the walls of the venue’s upper level. When asked what particular Korean phrase encapsulates his feelings tonight, he says: “There’s a four-letter Korean word 감개무량 , which roughly translates to being incredibly honored and starstruck. I feel this way because of this opportunity, the space, and all of our partners — they’re so amazing. They made this fashion show possible, so I'm just grateful and honored to make this happen.”
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