Marianna Hewitt, lifestyle blogger, influencer and cofounder of skincare brand Summer Fridays, has launched a fall denim collection with DL1961:
Hewitt teamed up with sustainable denim brand DL1961 to design and create a capsule collection featuring 24 styles for the woman on the go.
On a wider scale, the partnership brings together two women at the helm of their businesses: Hewitt and the CEO of DL1961, Zahra Ahmed. Hewitt was first introduced to DL1961 when the brand had collaborated with Jessica Alba in 2016. After a few years of rocking DL1961’s jeans, Hewitt joined forces with the brand in the summer of 2018 to start the year-long creation process .“When we first met, one of the reasons why I thought it was such a great match and partnership is that we're so aligned — whether it's about being sustainable or being inclusive.
Influencer Marianna Hewitt and DL1961 collaborate on denim collection, Photo Credit: Cibelle Levi PhotographyPairing Hewitt’s of-the-moment feedback and conversations with her online audience, with DL1961’s high level of expertise and sophistication in all things design, fit, fabrics, washes, cuts, and production, made for a seamless transition for Hewitt into apparel, and the elements of a perfect partnership between both brands.
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