Many Substack creators are threatening to leave Twitter.
This week, Twitter began restricting the promotion of links to Substack newsletters, a move that seems to fly in the face of owner Elon Musk’s vocal support of free speech on the platform. The change is a huge problem for Substack writers, who have found Twitter to be one of the best places to attract new subscribers to their newsletters.
That severely limits the ability for newsletters to spread on Twitter. Right now, an author tweeting a substack.com URL won’t get any engagement on their own tweets, for example. If somebody wants to share an interesting substack.com link to their followers, those followers can’t easily share or reply to that tweet. That can lead to fewer people finding the newsletter and its author, which can hurt their ability to grow a business around it.
. “My goal is to reach people on their platform of choice, so when platforms are a war like this, it only hurts the creators.”she got her biggest subscription spikes based on tweets that did “very well.” Jedeed also says she sees subscription bumps “every time Musk does something stupid” because “I think people realize Twitter is dying and they want to keep hearing from me after it falls apart,” she says.
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