Korean content commands a 40 percent share of SVOD viewership in Asia's most important growth markets, not including China and India.
Australia, a $2.2 billion SVOD market, exhibits the highest reliance on U.S. entertainment with a 72 percent slice of total local viewership, while Korean content takes only 4 percent in that English-language market. But in the growing markets of Southeast Asia — including population centers like Indonesia, Philippines, Thailand and Vietnam — U.S.
and Korean content each account for around 30 percent to 40 percent of content consumption. But in Japan and South Korea, the two most developed economies in the region, worth a cumulative $5.5 billion, U.S. content has relatively limited impact on generating subscriptions, while local live action — primarily Korean drama and Japanese anime — is far more powerful. U.S. content took just a 13 percent share of Q1 SVOD consumption in Korea, and 16 percent in Japan.
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